From time to time, I see a sentence that quite simply pisses me off. What’s that sentence? “Please contact us for pricing”. It’s dismissive, it’s arrogant, and it leaves me with the impression that you are looking to get as much money as possible from any prospective clients. If all you do is customised to the customer, I could understand it. If you’re selling a turnkey solution, there really is no defence.
The following observations are fairly self-evident to me, in all likelihood because I have been reading a number of books about economy and economic theory over the last few years. As it turns out, they are not obvious to everyone. Hence this post.